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There’s nothing like brand recognition to ensure commercial success, and nowhere is that truer than in the automotive business. Take SUV sales, for instance. Top of the tree, in the total SUV market and in individual segments, is Toyota, a brand firmly entrenched in the New Zealand consciousness.

 

Toyotas is seen as ultra-reliable (with exceptions…), good value, well-designed, fit for purpose, and with good resale value. No surprise, then, that the Japanese brand led the total SUV market with 8417 sales in the first 10 months of 2018, roughly 1100 up – 15 percent – on 2017.

It was a long way back to second-placed Mitsubishi with 5823 sales; Mazda was third with 5470.

On individual models, Toyota’s RAV4 was the best-selling SUV to October 31, with 3937 retailed. In second was the Mazda CX-5 which racked up 3192 sales to lead the Kia Sportage (2848)...

 

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