Feature Story by Dean Evans
They’re NZ’s most popular utes, but beyond brand loyalty, is one better than the rest? We put them to a decathalon of tests to find out the gold medal champion of champions.
Ford Ranger, Toyota Hilux and Holden Colorado have dominated sales charts over recent years. With such brand loyalty and fierce sales competition, in the wake of the Winter Olympics, we felt it was time to put together our own challenge: the Ute-lympics.
Each of these utes has earned its right to compete, as the top spec of their respective models: the Ranger Wildtrak, Colorado Z71 series and the updated Hilux SR5 Cruiser. Like the quadrennial sporting event, we’ve gathered together the most elite in their class, all closely matched, and put them over a gruelling – well, at least challenging – decathalon of tests to find out their strengths and weaknesses, in a grab for gold, silver and bronze medals and points, across a series of eclectic tests mixing hard numbers with subjective opinion, to see who wins which events, and who comes out on top.
Each individually brilliant and beloved, it’s only when the best come together that the subtle nuances and differences can be assessed, highlighting strengths and weaknesses. So, as these top three look to re-establish themselves as the top sellers in 2018, we present the first LCV magazine Ute-lympics. Let the games begin!...
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